Branding, Personal Branding

Personal Branding

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Stage 1 – Defining who you are.

313/365 Revision Week: Metric Spaces


Last October I took on the role along with a colleague of trainer for a CV Workshop. I had already done quite a bit of work in the field at the EKLYA Business School in Lyon, but this role was in a voluntary capacity at RESSORT – an association based in Lyon that supports experienced managers and young graduates, helping them to realise their projects and find employment. Quickly however, this Workshop has evolved and now looks at Personal Branding as a whole, where the production of an effective CV is just one part of the process. I know there are some who look at the term Personal Brand with a degree of distaste, “what is this new fad?”


Personal Branding is far from a new concept. Firstly , whether you like it or not, you have been pigeon-holed since your were born;

  • He’s such a hard worker

  • She is so reliable

  • You can trust him to get the job done.

  • She is very creative and will be full of ideas.

So, embrace it and instead of your brand being dictated by the opinions of others, take control of it. This isn’t manipulation; in fact the first rule is to be honest. So make an honest assessment of yourself, what you do well, what you need to improve and recognise your limitations. Seek the opinions of others, not to define you but to ensure you have a rounded and honest opinion of yourself.